Capturing Authentic Business Portraits for dpMarketing: A Fresh Approach
In a world where business photos are often staged and overly polished, dpMarketing and I aimed for something different. Instead of classic corporate headshots, we wanted to capture the team in a natural, relaxed environment. The goal was to showcase the people behind the brand, focusing on authenticity and real moments rather than stiff poses.
The Concept
We chose to work with natural surroundings as the backdrop, opting for settings that reflect the team’s everyday work style. The goal was to create images that felt like candid moments rather than staged scenes. This approach allows the viewer to see the personalities of the team members, making the company seem more approachable and relatable.
Behind the Lens
During the shoot, I encouraged the team to engage in casual conversation, carry on with their tasks, or interact with each other as they naturally would. I used my Leica cameras to capture spontaneous expressions and genuine interactions. By blending into the environment, I could photograph moments as they happened, creating a sense of storytelling through each image.
Why It Works
This style of photography resonates with today’s audiences, who crave authenticity. The resulting images from the dpMarketing shoot show a team that is professional yet personable, allowing clients to see a more human side of the company. These natural business portraits stand out in a sea of staged corporate photography, giving dpMarketing a fresh, contemporary look that aligns with their brand values.
Final Thoughts
Working on this project was a rewarding experience, and I believe the photographs truly represent the dpMarketing team. By focusing on authenticity and creating a relaxed atmosphere, we achieved a collection of images that are not only visually appealing but also tell a story. For businesses looking to break away from traditional corporate photography, this candid approach is a powerful way to connect with clients and convey a genuine brand identity.
